20th Street Pizza
NATURALLY Leavened vegan Pizza • Philadelphia, PA
BRAND IDENTITY, PACKAGING, MENU DESIGN, PROMOTIONAL MATERIALS

brand identity background
when you look at the world of vegan pizza it is a bit overwhelming. the vegan industry is rapidly changing at a rate faster than any other. There are a steady flow of new products, brands and RESTAURANTS trying to make their mark in the vegan arena. So when you walk into 20th street pizza you are PLEASANTLY surprised at just how naturally it seems to fit in with any other pizza place you’ve seen outside of the vegan world. And that is exactly the point. When APPROACHING the design of 20th street we wanted to make sure that it was known, even before the word vegan is mentioned, that this is pizza you will want to try. Bold, approachable design with a modern influence.
PIZZA BOX AND MENUS
Signage
Classic and legible from blocks away. Set in SPARKWELL’S OWN “fairmount gothic regular”.