ALWAYS ICE CREAM COMPANY
FAMILY OWENED AND OPERATED ICE CREAM SHOPS • MULTIPLE LOCATIONS, Maryland
logo and brand identity, packaging design, ENVIRONMENTAL design
if you’re going to do something like make logos or ice cream, you better do it from scratch. People can tell when something isn’t really home made. and these logos are DEFINITELY not made from a pre-made, mass produced mix.
Custom Pint Design
When the Always team told us they were taking the next step into retail, we were thrilled because that meant we would get the chance to design Smart, impactful pints that would stand out in the freezer isle.
The direction was simple, keep it modern and mostly black and white. so, We created a pattern using the script logo to created interest, flow and instant recognition. they also requested an option for one off flavors and a way to mark those that matched the core line. For that reason, we created the badge designs on the top and bottom of the pints that when put next to the specialty flavor and it’s stickers, matched up perfectly. overall, a uniform and solid design.
