A CRAFT SOFT DRINK COMPANY • PHILADELPHIA, PA
NO-TIES BEVERAGE CO.
Logo Development, Character Development, Packaging Design, custom lettering, typeface design
BRAND DEVELOPMENT — PROCESS BREAKDOWN
FROM A CREATIVE STANDPOINT, THIS PROJECT WAS AN OPPORTUNITY TO CHANEL OUR INNER CHILD AND USE THAT YOUTHFUL PERSPECTIVE TO IMAGINE A FUN, IRREVERENT VISUAL APPROACH FOR NO-TIES. IT IS ESSENTIALLY CONSTRUCTED FROM A SERIES OF MODULAR CHARACTERS AND TYPEFACES.
FIRST — OUR INITIAL COLLECTION OF IDEAS THAT WE SHARED WITH THE CLIENT, SIMPLE DIGITALLY COLORED PENCIL DRAWINGS SCANNED AND TOUCHED UP. A GOOD BIT OF THIS MADE IT THROUGH TO THE final brand IDENTITY.
THESE ARE THE FIRST ROUND OF CHARACTER DEVELOPMENT SKETCHES
AFTER RECEIVING FEEDBACK ON OUR PENCIL SKETCHES, WE GOT DOWN TO WORK REFINING OUR IDEAS. FIRST ALL OF THE CHARACTER ART AND LETTERING ON PAPER, THEN CAREFULLY VECTORING EVERYTHING PIECE BY PIECE.
BOUTIQUE TYPEFACES BASED ON OUR OWN HAND DRAWN LETTERFORMS
NO-TIES HEADLINE & NO-TIES SMALL
NO-TIES SODA CAN DESIGNS
PACKAGING FOR ALL AGES AND FLAVORS
